I was approached by a colleague of mine who works as Creative Director for TEVA to design a set of sustainability icons.

A few of the concepts were challenging to convey because I felt like they overlapped each other (i.e. bio based, recycled material, and recyclable). I wanted to make the meaning of each icon as clear as possible without compromising the simplicity of its design. After brainstorming various ideas I decided to send TEVA three different icon sets as seen in image 1 below.

After a few revisions the final icon set was based off of the first set of icons in the three options provided.